More than 90% of users turn to a web search to find the product or service they need. That’s why, today, an internet presence is more relevant than ever. And it is precisely why digital marketing specialists advise investing in growing and improving your website.
In the age of information, the market becomes more competitive by the hour. And it’s in no small measure thanks to the wonders of the internet. Customers look for availability, accessibility, and convenience. And where can they find it? That’s right – on your website! In fact, more than 90% of users turn to a web search to find the product or service they need. That’s why, today, an internet presence is more relevant than ever. And it is precisely why digital marketing specialists advise investing in growing and improving your website.
Every sort of investment when building your website will pay off in the long run. However, people often skip important steps to focus either on product placement or advertising. This often leads to ignoring some parts that have a massive impact. These are:
The primary purpose of your website is to promote your product or services. However, your services alone are not what drives the sales; the presentation does. This is essential to keep in mind when the time comes to invest in growing your website.
In the light of ongoing events with the global pandemic, more and more people turned to the internet to satisfy their needs and desires. We order food online, shop for clothes, watch movies, buy books, hire cleaning services, hang out with friends. All that from the safety of our homes. In a sense, the internet became the central hub for, well – pretty much everything. And this won’t change. In fact, it will only grow in relevance. Therefore, you should invest in developing your website, so your business will keep pace with the market.
You are not the only one offering services in your industry. There are potentially hundreds, or thousands, of similar companies. And yes – a lot of them are right in your backyard. To keep above the rest in a heavily saturated market, you need a website that stands out. One that will ensure that you’ll rank highly in local searches and remain a step ahead of the competition.
A well-devised website goes a long way to establish authority and trust. So much so, in fact, that more than a third of users won’t even consider working with a company that doesn’t have a presentable website. That’s quite a significant portion of the customer base lost.
A good website makes you and your business look professional. It shows that you mean business and value your brand. And that alone can be enough to convince people to put their trust in you from the get-go.
Think of your website as a perfect employee. This person knows everything about your company. Its history, the services you provide, or the products you sell. They can disclose this information to potential customers within seconds. And, every time, each client has their undivided attention. Since they don’t need rest, they are available anytime.
Furthermore – they are available anywhere on the planet. Now, that’s an employee every aspiring entrepreneur would kill for. And the best thing is: you only need one! The time, energy, and money you invest in them remain yours forever, and they repay it every single day.
Although Google Ad campaigns are an excellent marketing strategy, nothing can beat word-of-mouth when it comes to advertising. Therefore, adding a review section is a fantastic way to invest in growing your website. Two main benefits of this are:
Your website is not only about the info and product placement. More than anything – it’s about convenience, and accessibility is a big part of that. No customer will ever rummage through your website just to find contact info. Instead, they’ll X away and go to another website.
So, be sure to embed your phone, mail, and address in your website’s header or footer and make it easily visible. Even better – integrate Google Maps. That way, your clients can get directions to your business with only a few clicks/taps. This is a minor investment, but by no means negligible. It’s the one that will help you grow your website and your business.
With all the points made above, it’s easy to summarize and answer the headline question in one word. So, when is the best time to invest in growing your website? Always! Whenever you have the time or an idea, it’s worth contacting specialists to improve your website. Simply because, no matter how you look at it, you only stand to gain.
Further reading:
Prepare for a strategic website redesign with these steps. Go from assessing your website to strategizing how to increase your website ROI.
Learn the steps for completing an SEO audit to optimize your site. These eight activities can help you drive more organic website traffic.
Get found locally by following these 10 local SEO tips. See more website traffic and get more customers in-store to grow your business.
Thank you for explaining how you can build up your reputation with a good website. My sister has been thinking about improving her business’ image. I think it’s interesting that doing this can also help her business’ reputation and can be a good investment.