About New Light Digital

A small team that delivers what
big agencies promise.

New Light Digital was founded in 2019. Daniel has been doing digital consulting since 2010. Over 84 verified five-star reviews across Clutch and Google — every project, five stars.

5.0 on Clutch & Google · 84+ verified reviews
Chișinău, Moldova · Serving the US, EU & worldwide
The people

The team behind
every five-star review.

Senior practitioners only. The people you meet on the discovery call are the people doing the work — designers, developers, marketers, analysts. Same hands, kickoff through launch into ongoing.

The New Light Digital team in Chișinău
The New Light Digital team
The team at work in our Chișinău office
In their own words

What clients say, on the record.

Every quote below is verified by Clutch — they call the client to confirm the project happened before publishing. 16 reviews on Clutch, 68 on Google. Every one a five.

Verified on Clutch

They’ve delivered beyond our expectations. The project resulted in a noticeable increase in phone calls, website leads, and walk-in customers.

★★★★★ Silvia Savca Sales Director, MONTACO
Verified on Clutch

I proudly believe this website is probably one of the best ones in the legal market. Our website traffic has gone up 50% in the first 5 months.

★★★★★ Adrian Manole Partner, Șomlea & Asociatii
Verified on Clutch

Within 3 months of launch, traffic from Google was up 76%, bounce rates dropped 68%, and time on page doubled.

★★★★★ Ina Covalciuc Director of Marketing, Elit Agrotehnologie
The story

Built quietly, since
2010.

Daniel has been doing digital marketing and consulting work since 2010, well before New Light Digital existed as an agency. MONTACO — still our longest active client — came on in 2017 while Daniel was VP of Marketing Operations at a US-based agency. Frontier Suites (Juneau, Alaska) came on in 2018; we built their website and have been running their marketing ever since.

New Light Digital was incorporated in Chișinău in October 2019 to formalize the work. We didn’t grow by pitching ourselves; we grew because clients stayed, referred, and came back. Most of our work is multi-year. That’s the bet we’ve been running for a long time.

  1. 2010
    Daniel begins consulting
    Digital marketing consulting work begins. Independent contractor practice still active.
  2. 2017
    MONTACO begins
    Consulting engagement with MONTACO in Moldova. Our longest active client — active since 2017.
  3. 2018
    First US client
    Frontier Suites (Juneau, Alaska) comes on. We build their website and run their marketing. Active since 2018.
  4. 2019
    New Light Digital founded
    Daniel formally incorporates New Light Digital in Chișinău, Moldova.
  5. 2020
    2FL Enterprises & IFC
    Long-running marketing engagement begins with 2FL (US home services). Daniel joins IFC as a digital consultant for Moldovan and Ukrainian government agencies.
  6. 2024
    Top Clutch Agency
    Recognized across multiple categories on Clutch Moldova. Multiple "Top Company" badges follow in 2026.
  7. 2026
    Five-star, every project
    Every Clutch review is a 5.0 — not a 4.9 average. Plus dozens of five-star reviews on Google.
What makes us different

Numbers, not
adjectives.

Every agency says they care about quality, communication, and results. Here’s the proof, in numbers we can stand behind.

01
Owner-led
on every project, kickoff to launch

Daniel runs the work

Daniel is on every project from kickoff through launch into ongoing. The senior team behind him is the same team, project after project — designers, developers, marketers, analysts. You don’t get rotated through junior account managers.

02
84+
verified five-star reviews

Every project, five stars

16 on Clutch, 68 on Google. Not a 4.9 average — every single one is a 5.0. Clutch verifies each review by calling the client to confirm the project happened before publishing.

03
Since 2017
longest active client relationship

Clients who stay

MONTACO since 2017. Frontier Suites since 2018. 2FL since 2020. The shape of our agency is decided by clients who don’t leave.

Founder

Daniel Todercan

Founder & Chief Strategist

I’ve been doing digital marketing and consulting work since 2010 — independently at first, then leading marketing operations at a US agency, then consulting for IFC (World Bank Group) on digital projects for Moldovan and Ukrainian government agencies between 2020 and 2022.

New Light Digital was incorporated in 2019 in Chișinău. My first client, MONTACO, came on in 2017 before I had an agency to put behind the work. They’re still here. So is Frontier Suites from 2018, and 2FL Windows & Siding from 2020. That’s not a coincidence; it’s the bet I’ve been running since the start.

Master’s in International Affairs from The New School in New York. Bachelor’s from the University of Alaska Southeast. US-trained, Moldova-based, working in English natively. When you hire New Light Digital, I’m on the kickoff, the strategy calls, and the work itself. I don’t sell projects I won’t personally show up for.

  • Master's, International Affairs The New School, NYC
  • Bachelor's, Social Sciences University of Alaska Southeast
  • IFC Consultant World Bank Group, 2020–2022
  • VP Marketing Operations Rocketship LLC, 2017–2019
Daniel Todercan, founder of New Light Digital
Institutional & enterprise

Accredited vendor for
EBRD and World Bank.

Daniel served as a digital consultant for the International Finance Corporation (World Bank Group) from 2020 to 2022, providing digital consulting for government agencies in Moldova and Ukraine. New Light Digital is an accredited digital vendor for EBRD and the World Bank Group on web design, web development, and digital marketing projects.

EBRD

Genial

Lead digital vendor

EBRD-sponsored digital project. Lead vendor across brand identity, web design, and full custom website development.

World Bank / IFC

PPP Agency Ukraine

Lead digital vendor

Custom website for the Public-Private Partnership Agency of Ukraine. Government agency overseeing PPP investment across the country.

World Bank / IFC

Moldova Ministry of Infrastructure

Digital consulting

Digital strategy and IT infrastructure consulting delivered through the IFC engagement for the Moldovan government, 2020 to 2022.

Confidential

Top-3 F&B franchise in Moldova

Subcontracted website · paid social

Custom website built as a subcontractor for a major franchise, plus active paid social across Meta and Google. Client withheld per NDA.

Industry recognition

Certified, accredited,
independently verified.

Partners with the platforms we work in. Accredited by institutional sponsors. Ranked by Clutch across every category we deliver in.

Certified partner · Trusted credentials
Where we work

From Moldova, for
the world.

Based in Chișinău. Active clients in the United States, the European Union, Romania, and the United Kingdom. Daniel keeps a US phone line and speaks English natively — working with us feels like working with a US agency that happens to live in a different time zone.

Still thinking about it?

No pressure, no sales script. Just a 30-minute conversation about what you’re trying to build — and whether we’re the right team to build it. If we’re not the right fit, we’ll tell you, and where we can, we’ll point you toward someone who is. Either way, you’ll leave the call with a clearer picture of what your next step should look like.

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.