We build

Design that’s beautiful and converts.

Pretty design that doesn’t convert is decoration. We combine UX/UI craft with conversion thinking from the first wireframe — interfaces that look excellent and are built to turn visitors into customers.

What it is

UX/UI and conversion, not separate disciplines.

Most agencies hand design and conversion to different teams. We don’t. Every layout decision is also a conversion decision — where the eye goes, how easy the next step is, what builds trust at the moment of doubt.

UX is the structure: the flows, the information hierarchy, the path from landing to action. UI is the surface: the visual design that makes it feel polished and credible.

We design in Figma, prototype the key flows, and hand off build-ready files — or build it ourselves. Either way, the design is made to perform, not just to win a dribbble like.

How we do it

How we design.

01

Understand

Who’s using this, what they need to do, and what’s stopping them. Conversion goals defined before we draw anything.

02

Structure (UX)

Wireframes and user flows that make the right action the easy action — the conversion logic, before the visual layer.

03

Design (UI)

The polished visual design in Figma — on-brand, credible, and crafted down to the details.

04

Prototype & hand off

Interactive prototypes to validate the flow, then build-ready files (or we build it).

What you get

What you get.

  • UX research and conversion-goal definition
  • User flows and wireframes
  • Polished UI design in Figma
  • Responsive layouts (mobile to desktop)
  • Interactive prototypes
  • Design system and components
  • Build-ready files and specs
  • Conversion rationale documented

Pairs naturally with our development service — design and build by one team, or design handed off to yours.

Timeline

What to expect.

01
Week 1

Understand

Goals, users, and conversion objectives defined. The brief that drives every design decision.

02
Weeks 2–3

Structure

Flows and wireframes — the conversion architecture, agreed before visual design.

03
Weeks 3–5

Design & prototype

UI design, prototypes, and build-ready handoff. Polished and performance-minded.

Get started

Design that should do more?

Show us what you have or describe what you need. We’ll come back with where design could lift both how it looks and how it performs.

  • Free design & UX review
  • Reply within 1 business day
  • No long-term lock-in contracts
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★★★★★ Somlea & Asociatii Legal · Cluj-Napoca, Romania

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