Put AI to work in your business.
Not AI for its own sake — AI that does real work. Custom GPTs trained on your documents, agents that triage your inbox, and automated workflows that run in your brand voice and your systems.
AI that does actual work.
There’s a lot of noise about AI. We cut through it by focusing on one question: what task can this take off your plate? Then we build the tool that does it.
Custom GPTs trained on your own documents and knowledge — so your team (or your customers) can ask questions and get answers grounded in your business, not the open internet.
Agents and workflows that handle real processes: triaging and drafting inbox replies, generating content in your brand voice, moving data between systems, and automating the repetitive work that eats your week.
How we build AI solutions.
Find the task
We identify the repetitive, high-volume, or knowledge-heavy tasks where AI actually saves time — and skip the ones where it doesn’t.
Design the solution
Custom GPT, agent, or workflow — designed around your tools, your data, and the way your team already works.
Build & integrate
We build it and wire it into your systems — CRM, inbox, docs, or website — so it fits your process instead of adding another silo.
Test & refine
We make sure outputs are accurate, on-brand, and safe before handing over — then refine as you use it.
What you get.
- AI opportunity assessment
- Custom GPTs trained on your content
- AI agents for specific tasks
- Automated content and workflow tools
- Integration with your existing systems
- Brand-voice and accuracy tuning
- Team training and documentation
- Ongoing support and refinement
Every build starts with whether AI is genuinely the right tool. If a simpler solution wins, we’ll say so.
What to expect.
Assess & design
We find the highest-value use case and design the solution around your tools and data.
Build & integrate
The GPT, agent, or workflow gets built, integrated, and tested for accuracy and brand fit.
Refine & expand
We refine with real usage and expand into the next use case once the first proves its value.
AI we put to work.
Three engagements that span the spectrum — from full-stack brand-to-marketing programs to marketing-only growth work.
MONTACO
Brand identity, custom website with roofing calculators, and multi-channel marketing program running since 2017.
Moldasig
Custom Laravel insurance platform with policy calculators, payment integrations, and full online purchase flow.
2FL Enterprises
Multi-year SEO and lead-generation program for a US-based home services contractor.
Wondering where AI fits?
Tell us about the repetitive or knowledge-heavy work slowing your team down. We’ll tell you honestly where AI would help — and where it wouldn’t.
- Free AI opportunity assessment
- Reply within 1 business day
- No long-term lock-in contracts
Verified on ClutchI love that we never feel lost while working with New Light Digital.
★★★★★ The BOX