2FL Windows, Roofing & Siding: Brand Identity, Website & Full Marketing
We created a new brand identity and a high-performing website for 2FL Windows, Roofing & Siding, built to convert across every service line — and we run their Google Ads, SEO, local SEO, and content marketing as an ongoing growth engine.
- Branding & Identity
- Web & App Development
- Design & Conversion
- SEO
- Google & Meta Ads
- Conversion Optimization
- Marketing Automation
- CRM Implementation
- Reputation & Local SEO
A brand redesign — logo, palette, type, guidelines.
We redesigned 2FL’s brand identity in 2020 — logo, palette, typography, and full guidelines.
Our refresh
Designed by New Light Digital
We refreshed 2FL’s identity — a cleaner, more scalable logo with less detail and more clarity.
Color palette
- Biscay Blue #153361
- Cobalt Blue #0044A9
- Christi Green #62A516
- Bold Orange #FF6229
Typography
- Aa
A high-performing site, built to convert.
A comprehensive new WordPress website built to convert across every service line — fast, local-focused, and organized around how customers actually search.
Built responsive — for every screen.
Every flow — the quote popup, service pages, project gallery — works identically on mobile.
-
Project detail page
-
About page
-
Blog
-
Contact
One-click quote popup
An Angi-style quote-request popup on every page so visitors can convert without hunting for a form.
Local landing pages
Dedicated, locally-focused landing pages for each service area they cover.
A page per brand
Every manufacturer brand they carry gets its own dedicated page.
Projects by region
Completed projects organized by region and the service performed.
Service landing pages
Every major service line — windows, siding, roofing — has its own landing page.
Fast by design
Built lean for speed across the whole site.
Tech stack
- WordPress
- PHP
- MySQL
- Cloudflare CDN
- HTTP/3
- Yoast SEO
- Google Tag Manager
- Google Analytics
- Facebook Pixel
Design built around one job: more quotes.
Every page is designed around a single job — turning a visitor into a quote request. The popup, the layouts, and the trust signals all pull in the same direction.
Key UX decisions
-
01
Quote popup on every page
A persistent, one-click quote-request popup so converting is never more than a tap away.
-
02
Local landing pages
Locally-focused pages so searchers land on content built for their exact area and service.
-
03
A path per service line
Windows, siding, and roofing each get their own dedicated route to a quote.
-
04
Trust where it counts
Reviews, project galleries, and brand pages placed right where decisions happen.
Designed in Figma
Six years of compounding organic growth.
We’ve run 2FL’s SEO since 2020 — building local organic visibility across their Washington service areas through content, technical SEO, and continuous local optimization.
Paid acquisition with a plummeting cost per lead.
We run 2FL’s paid acquisition across Google and Meta — the engine driving qualified window, siding, and roofing leads across their Washington markets. On Meta, recent optimization has started delivering responsive, appointment-ready leads — not just clicks.
- Google Ads
- Meta Ads
- Search
- PMax
Compounding wins from continuous testing.
Six years of continuous testing on the highest-leverage flows — the quote-request popup, landing pages, and service pages — compounding into a measurable lift in conversion rate.
Tested on:
- Quote-request popup
- Service landing pages
- Local landing pages
Every lead, captured and nurtured.
We built the plumbing that connects their marketing to their sales floor. Every lead — from the website, Google Ads, and Meta Ads — flows automatically into their i360 CRM via a Zapier integration, and CallRail tracks every inbound call back to the campaign that drove it.
- 01 Website & ad leads
- 02 CallRail + forms
- 03 Zapier
- 04 i360 CRM
Running automations
- All website leads routed into i360 CRM automatically
- Google & Meta Ads leads synced straight to the CRM
- CallRail call tracking tied back to lead source
Tools
- Zapier
- i360 CRM
- CallRail
- Google Ads
- Meta Ads
Trusted across every Washington service area.
Reputation and local SEO across 2FL’s Washington markets — managing Google Business Profiles, review platforms, and local rankings in Kent, Auburn, and Spokane.
2FL Enterprises
Windows, Siding & Roofing · Auburn, WA
Customer Reviews
2FL Enterprises
Windows, Siding & Roofing · Washington
Top of the local pack for
- window replacement siding
- where to buy vinyl siding
- cascade windows
- window and siding companies near me
- vinyl siding auburn wa
- replacement windows kent wa
- james hardie wrap
- siding contractor
Six years. One growth engine.
+570% conversions
2FL Enterprises · since 2020 · ongoing
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request
Verified on ClutchNew Light Digital has been truly professional. Our website has seen increased organic traffic and generated more sales.
★★★★★ Terry Flannery