Ciupi: Brand Identity & Coupon Website
A full brand-identity refresh and a custom coupon platform for Ciupi — a new logo and visual language, plus a deal-driven website with accounts, vouchers, and checkout.
A brand, brought up to date.
Ciupi came to us with a dated cartoon mascot. We replaced it with a clean, modern wordmark and a fresh visual language — the same identity the new platform is built on.
Our rebrand
Designed by New Light Digital
From a dated mascot to a clean, confident wordmark.
Color palette
- Pumpkin Orange #FE7321
- Coal Black #333333
- White Smoke #F4F5F6
- Jungle Green #27AE60
Typography
- Aa
A custom coupon platform.
A custom-built coupon website on Symfony — a deal-driven catalog with accounts, vouchers, and checkout, built to be fast and searchable.
Built responsive — for every screen.
Browsing deals, claiming vouchers, and checkout all work identically on mobile, where most deal-hunting happens. Designed mobile-first and tested on real devices.
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Categories & filters
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Login
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Checkout & payment
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My vouchers
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My account
Tech stack
- Symfony
- PHP
- MySQL
Designed to surface the deals.
A lively, deal-first design that makes finding and claiming offers effortless.
Key UX decisions
-
01
Deals up front
Offers surfaced where they grab attention.
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02
Easy to browse
Fast filters and clear categories.
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03
Mobile-first
Built for deal-hunting on the go.
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request