Frontier Suites: Hotel Website, SEO & Content

A custom website for Frontier Suites, a Juneau extended-stay hotel — rooms, amenities, and specials with online booking wired in — backed by an ongoing SEO, content, reputation, and email program. One of our longest partnerships, since 2018.

Hospitality Juneau, AK, United States Since 2018
“An outstanding job” View live site
Hotel Website Design
01 Web & App Development

A custom hotel website, booking built in.

A custom WordPress build for an extended-stay hotel — rooms and suites, amenities, specials, and a blog, with the online booking system integrated so guests can check availability and reserve without leaving the site.

Suites & rooms
Suites & rooms
Room detail
Room detail

Built responsive — for every traveler.

Rooms, specials, and booking all work identically on mobile, where most travel planning happens. Designed mobile-first and tested on real devices.

Frontier Suites Hotel mobile homepage screenshot
  • Amenities

    Amenities

  • Specials

    Specials

  • Blog

    Blog

  • Contact

    Contact

Tech stack

  • WordPress
  • PHP
  • MySQL
View live site
02 Design & Conversion

Designed to sell the stay.

A warm, photography-led design built around the rooms and the Juneau setting, guiding travelers from first look to a booking.

Key UX decisions

  1. 01

    Rooms front and center

    Each suite shown with photos, facilities, and rates, ready to book.

  2. 02

    Always one tap to book

    A persistent “Book Now” and click-to-call so reserving is never far away.

  3. 03

    Sell the location

    Specials and Juneau content that turn browsers into guests.

  4. 04

    Built for repeat guests

    Easy access to specials and past-stay details that earn the next booking.

03 SEO

Out-ranking the OTAs in Juneau.

An ongoing SEO program around how travelers search for Juneau stays — extended-stay, hotels near the airport and ferry. An independent hotel now out-ranks Expedia and Booking.com for local visibility, and ranks on page one for competitive, high-intent Juneau lodging searches.

Top 3
on Google for competitive Juneau lodging searches
95%
technical site-health score (SEMrush)
Beats OTAs
out-ranks Expedia & Booking.com for visibility
05 Marketing Automation

Every lead, captured and nurtured.

An ongoing email-marketing program — specials, seasonal offers, and Juneau travel content sent to past guests and subscribers to drive repeat and direct bookings.

Running automations

  • Seasonal specials & offers to past guests
  • New blog content emailed to subscribers
  • Re-engagement to drive repeat stays

Tools

  • Email marketing
06 Reputation & Local SEO

A reputation that climbed for years.

Reputation and local SEO management since 2018 — the Facebook rating climbed from 3.0 to 4.6 (a 92% guest recommend rate) and Google rose to 3.9, alongside top-of-the-map presence for the lodging searches that matter to travelers arriving in Juneau.

Business Profile

Frontier Suites Hotel

Hotel · Juneau, Alaska

3.9 (Google reviews)
Page reviews

Frontier Suites Hotel

Hotel · Juneau, Alaska

92% recommend

based on 8 reviews

Top of the local pack for

  • hotels juneau
  • hotels in juneau alaska
  • extended stay juneau
  • juneau airport hotel
  • pet friendly hotel juneau
  • suites juneau alaska

A partnership that keeps paying off — since 2018.

+122% revenue from reservations

year over year · 95% site health · out-ranking the OTAs in Juneau

Get started

Let’s talk about
your growth.

Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.

  • Reply within 1 business day
  • Free 30-minute consultation
  • NDA available on request
Verified on Clutch

Unlike other providers, New Light Digital is honest — they always let me know what to expect, and their communication is outstanding. They’ve done a great job, so I continue to use them.

★★★★★ Owner Frontier Suites Hotel, Juneau

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