Genial: Brand Identity & Custom Web Platform
A full brand identity and a custom web platform for Genial, a Moldovan audio-video equipment company — a complete rebrand plus a custom site built on Nuxt.js, Vue.js, and Laravel.
A complete rebrand, from logo to guidelines.
Genial came to us as “AVPro, a Genial division” with a dated mark. We designed a complete new identity — a bold “GENIAL” wordmark and diamond symbol, a full colour palette, a two-font typographic system, branded collateral, and a complete brand book.
Our rebrand
Designed by New Light Digital
We rebuilt Genial’s identity from the ground up — a modern wordmark and symbol, a full colour and type system, branded collateral, and a complete brand book.
Brand personality
Bold
Strong and confident — a sharp mark that stands out in a technical field.
Precise
Engineered and exact — fitting for professional audio-video systems.
Modern
Clean and contemporary — a brand built for digital-first.
Color system
- Ultramarine #0D0D9F
- Pumpkin #F87021
- Stratos #00002F
- Comet #5A5A89
Typographic system
- Aa
- Aa
Brand assets
View the brand bookA custom platform on Nuxt, Vue & Laravel.
A custom web platform — not a template — built on a Nuxt.js + Vue.js front end and a Laravel back end. A full product catalog with filtering, product pages with specs, a projects showcase, and a blog, all manageable from a custom admin.
Built responsive — for every screen.
The catalog, product pages, and enquiry flow all work identically on mobile. Designed mobile-first and tested on real devices.
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Projects
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Blog article
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Contact
Tech stack
- Nuxt.js
- Vue.js
- Laravel
- PHP
- MySQL
Designed to showcase the catalog.
A clean, technical design built on the new brand — product-first layouts, clear specs, and an obvious path to enquire about audio-video systems.
Key UX decisions
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01
Product-first
Catalog and product pages that put the equipment and its specs front and center.
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02
Built on the new brand
The fresh Genial identity carried consistently across every page.
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03
Filter to find
Category and spec filtering that helps buyers narrow a large catalog fast.
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04
Easy to enquire
A clear, low-friction path from a product to a sales conversation.
A fully custom e-commerce system.
Not a plugin or an off-the-shelf store — a complete e-commerce system built from scratch on Nuxt.js, Vue.js, and Laravel, tailored to how an audio-video supplier actually sells.
Custom product catalog
A large AV catalog with categories and spec-based filtering, all managed from a custom admin.
Product pages & ordering
Detailed spec sheets with an ordering flow built for a B2B audio-video buyer.
Built to scale
A Laravel back end and Vue front end engineered to grow with the catalog and traffic.
Integrations
- Nuxt.js
- Vue.js
- Laravel
- Custom admin
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request