Moldasig: VIG Rebrand & Custom Laravel Insurance Website
A complete brand identity for Moldasig — one of Moldova’s largest insurers, now part of Vienna Insurance Group — rebuilt to VIG’s corporate standards, plus a custom Laravel insurance platform with online policy calculators and a quote-to-checkout flow, and Google Ads that drove a 228% jump in website traffic.
A full identity, rebuilt to Vienna Insurance Group standards.
When Moldasig joined Vienna Insurance Group, the brand needed a complete identity aligned to VIG’s strict corporate standards. We designed all of it — the logo and the “Vienna Insurance Group” lockup, an animated logo system, a full color system, a three-font typographic system, iconography, patterns, and a 75-page brand book.
Our VIG-compliant rebrand
Designed by New Light Digital
We rebuilt Moldasig’s identity to VIG corporate standards — new logo lockup, color system, typography, and a complete brand book.
VIGBuilt to the Vienna Insurance Group Corporate Design Manual — the red corporate line, the “Vienna Insurance Group” subline in DIN-Medium Alternate, and the mandated clear-zone and color values.
Brand personality
Confident
Firm and calm — the brand inspires stability and predictability.
Responsible
Thoughtful and fair — it demonstrates care for clients and community.
Modern
Minimalist and digital-first — efficient and relevant.
People-Centered
Empathetic and accessible — speaks with respect, never distant.
Color system
- Monza #E2000F
- Black #000000
- Gray Chateau #A1A8B3
- Geyser #DFE3E6
Typographic system
- Aa
- Aa
- Аа
A custom Laravel insurance platform.
A full custom build on Laravel — five online insurance calculators (RCA, Cartea Verde, CASCO, travel-medical, BOXA) that quote, take payment, and issue the policy by email instantly, wired into MAIB payments, RCA Data, the government MConnect platform, and Moldasig’s CRM. Bilingual RO/RU with a full customer portal.
Built responsive — for every screen.
The full quote-and-buy flow — calculator, checkout, policy delivery — works identically on mobile.
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Individuals vs. business products
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Insurance product types
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Customer account / login
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Contact
5 insurance calculators
RCA, Cartea Verde, CASCO, travel-medical, and BOXA — each quotes a real premium and takes the order online.
Quote → pay → e-policy
Online payment via MAIB, instant electronic policy issued and emailed after checkout.
Government & data APIs
Integrated with RCA Data and the national MConnect platform for live person, vehicle, and policy data.
CRM sync
Every order syncs to the CRM automatically — even for guests who don’t create an account.
Customer portal
Clients log in to see past policies, payment history, and re-order in one click when coverage expires.
Bilingual RO / RU
Full Romanian and Russian interface (plus English on select pages), with GA4 e-commerce tracking and Google Consent Mode.
Tech stack
- Laravel
- PHP
- MySQL
- MAIB API
- RCA Data
- MConnect
- Swiper
- lit-html
- Cloudflare
- HTTP/3
- Google Analytics 4
Designed to turn a visitor into a policyholder.
A clean, edge-to-edge, modern design where every screen is built to move the visitor toward buying a policy — with the friction engineered out of a genuinely complex insurance flow.
Key UX decisions
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01
Individuals vs. business, up front
A clear personal/corporate selector routes each visitor to the right products immediately.
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02
Calculator is the destination
Every product page leads to its price calculator — quote, pay, and get the policy in one flow.
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03
Buy without an account
Checkout requires no signup; account creation is an optional last step, so nothing blocks the sale.
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04
Re-order in one tap
Returning clients see their past policies in the personal cabinet and renew an expiring policy in a single click.
Designed in Figma
Paid acquisition that sells policies.
We run Moldasig’s Google Ads — driving qualified traffic straight into the online calculators and policy-purchase flow, and scaling reach dramatically while quality kept climbing.
- Google Ads
- Search
- PMax
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request
Verified on ClutchCould not be happier with the work done by New Light Digital. They are true industry professionals.
★★★★★ Vera Oboroceanu