Moldo Personal: Brand Identity, Custom Website & Full-Funnel Marketing
A complete rebrand for Moldo Personal, a staffing agency that brings foreign workers to Moldovan employers — a new identity, a custom WordPress website, and an ongoing ads, content, and automation program.
- Branding & Identity
- Web & App Development
- Design & Conversion
- Google & Meta Ads
- Content & Social
- Marketing Automation
- CRM Implementation
A complete rebrand, from logo to guidelines.
Moldo Personal came to us with a dated people-cluster logo. We rebuilt the identity completely — a refined gold snowflake symbol and “MOLDO PERSONAL” wordmark, an animated logo system, a full colour palette and typographic system, an extensive set of branded collateral, and a complete brand book.
Our rebrand
Designed by New Light Digital
We rebuilt Moldo Personal’s identity from the ground up — a new logo and symbol, an animated logo system, colour, type, branded collateral, and a full brand book.
Brand personality
Dependable
Solid and reassuring — trust matters when you’re staffing a business with workers from abroad.
Human
Warm and people-first — the brand is about workers, not just numbers.
Premium
Refined gold-and-ink palette that signals quality and seriousness.
Color system
- Black #000000
- White #FFFFFF
- Mulberry Wood #54052B
- Teak #B39262
Typographic system
- Aa
A custom WordPress website.
A custom WordPress build on the new brand — how-we-work and industry pages, real case studies, a news section, and an interactive cost calculator that turns visitors into qualified enquiries.
Built responsive — for every screen.
The process pages, case studies, and cost calculator all work identically on mobile. Designed mobile-first and tested on real devices.
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Cost calculator
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News
Tech stack
- WordPress
- PHP
- MySQL
Designed to generate enquiries.
A clean, premium design on the new brand — built around proof (real case studies and numbers) and an interactive cost calculator that moves visitors toward a quote.
Key UX decisions
-
01
Lead with proof
Real client case studies (Glovo, hotels) with worker counts that build trust fast.
-
02
Calculate the cost
An interactive calculator that gives a real estimate and captures a qualified lead.
-
03
Built on the new brand
The fresh Moldo Personal identity carried consistently across every page.
-
04
Easy to enquire
A short, guided path from interest to a staffing request.
Paid ads that filled the pipeline.
Ongoing Google Ads and Meta Ads — targeting Moldovan businesses that need to fill roles with reliable foreign staff, feeding qualified leads into the new site.
- Google Ads
- Meta Ads
- Search
Every lead, captured and nurtured.
Email-marketing campaigns built and run by us through Mailchimp, with leads flowing into Kommo CRM. We helped set up and support the CRM side so no application or inquiry falls through the cracks.
Running automations
- Email campaigns to candidates & employers via Mailchimp
- Leads captured into Kommo CRM
- Follow-up to convert applications & inquiries
Tools
- Mailchimp
- Kommo CRM
- Email marketing
A new identity that delivered leads.
+70% candidate applications
+55% client inquiries · reported by the client
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request
Verified on ClutchTheir branding work is outstanding. New Light Digital is honest — they always let me know what to expect, and their communication is great.
★★★★★ Petru Maleru