Tax Onest: Brand Identity & Custom Website
A full brand identity and custom website for Tax Onest, a service that helps Moldovans reclaim taxes paid while working abroad — a complete rebrand from a dated logo to a modern identity system, plus a custom WordPress build.
A complete rebrand, from logo to guidelines.
Tax Onest came to us with a dated speech-bubble logo. We designed a complete new identity — a bold “TAXONEST” wordmark, an animated logo system, a full colour palette, a two-font typographic system, branded collateral, and a complete brand book.
Our rebrand
Designed by New Light Digital
We rebuilt Tax Onest’s identity from the ground up — a modern wordmark, a full colour and type system, branded collateral, and a complete brand book.
Brand personality
Modern
Clean and digital-first — a fintech feel for a tax service.
Trustworthy
Confident and clear — it signals expertise with people’s money.
Approachable
Friendly and direct — it makes a complex process feel simple.
Color system
- Blue Ribbon #3E3CFF
- Aquamarine #7FFDEF
- Cod Gray #0D0D0D
- Regent Gray #8F98A4
Typographic system
- Aa
- Aa
A custom WordPress website.
A custom WordPress build on the new identity — a clear, conversion-led site that explains the tax-recovery service, with calculators, FAQs, and an easy path to apply.
Built responsive — for every screen.
The service pages, calculators, and apply flow all work identically on mobile, where most applicants start. Designed mobile-first and tested on real devices.
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Blog
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Contact
Tech stack
- WordPress
- PHP
- MySQL
Designed to turn questions into applications.
A clean, fintech-style design built around the new brand — calculators that show what a client could reclaim, clear steps, and an obvious path to apply.
Key UX decisions
-
01
Show the value early
A refund calculator that gives a real number before signup.
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02
Explain a complex service
Clear steps and FAQs that demystify cross-border tax recovery.
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03
Built on the new brand
The identity carried consistently across every page.
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04
Easy to apply
A short, guided path from interest to application.
Paid ads to launch the new brand.
A short Google Ads campaign to put the freshly relaunched Tax Onest in front of Moldovans searching to reclaim taxes from abroad.
- Google Ads
- Search
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request