MONTACO: Brand Identity, Website & Online Catalog
A full brand identity and custom website for MONTACO, a roofing supply company — with a custom catalog, roof-shape calculator, project map, and the full Zoho stack wired in behind the scenes.
- Branding & Identity
- Web & App Development
- Design & Conversion
- SEO
- Google & Meta Ads
- Content & Social
- Marketing Automation
- Conversion Optimization
- Reputation & Local SEO
- CRM Implementation
A complete rebrand, from logo to guidelines.
Complete rebrand. MONTACO had a name and an older logo; we redesigned the identity from the ground up — logo, color system, typography, and full guidelines.
Our rebrand
Designed in 2017
We redesigned MONTACO’s brand identity in 2017 — logo, palette, typography, and full guidelines.
Color palette
- Alizarin Crimson #DB233A
- White #FFFFFF
- Black Pearl #05131B
- Chathams Blue #135F7D
Typography
- Aa
- Aa
Brand guidelines
Download brand guidelinesA custom build with the engineering to match.
A custom WordPress build with the engineering to match — WPML for RO/RU, a custom back-office for catalog and quotes, the full Zoho suite wired in, and a roof-shape calculator that lets visitors specify material quality and get a real custom quote.
Built responsive — for every screen.
The catalog, the calculator, the quote form — every flow works identically on mobile. Designed mobile-first, tested on real devices.
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Roofing materials catalog
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Product detail page
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Offers
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Catalog request form
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Testimonials
Multilingual (RO/RU)
WPML-powered translations across the whole site.
Custom catalog & quotes
A back-office for managing products, prices, and quote requests.
Full Zoho integration
CRM, Books, Finance, Campaigns, Social — all wired into the site.
Roof-shape calculator
Material-quality selector + a real custom quote based on your roof.
Project map
Every completed project shown as a dot on a map of Moldova.
Reviews linked to projects
Each review connects to the actual project page it’s about.
Custom blog architecture
Editorial structure designed for SEO and discoverability.
Tech stack
- WordPress
- Custom Theme
- WPML
- Zoho CRM
- Zoho Books
- Zoho Campaigns
- Zoho Social
- PHP 8
- Vanilla JS
UX with conversion baked in.
UX/UI designed in Figma with conversion baked in from the wireframe stage — and continuously iterated on the live site since launch.
Key UX decisions
-
01
Quote CTA above the fold
Every page leads with a clear path to request a quote.
-
02
Calculator one click away
The roof calculator is reachable from every product page.
-
03
Trust signals next to conversion
Project map and linked reviews placed where decisions happen.
-
04
Material quality → custom quote
A guided flow from quality selection to a tailored estimate.
Designed in Figma
A full Zoho stack, set up to be adopted.
Full Zoho implementation from the ground up — pipeline architecture, custom fields, system integrations, and the SOPs that made the team actually adopt it.
Tools
- Zoho CRM
- Zoho Books
- Zoho Finance
- Zoho Campaigns
- Zoho Social
What we set up
- Custom pipeline stages for a roofing business
- Industry-specific custom fields
- Website ↔ CRM ↔ Books integration plumbing
- Lead routing & assignment rules
- Team training & SOPs
Built MONTACO into the dominant organic presence.
Nine years of compounding SEO work — we built MONTACO into the dominant organic presence in their category. Every target keyword ranks in the top 3.
Cost per lead from expensive to industry-best.
Paid acquisition across Google and Meta since 2017 — the engine that took MONTACO’s cost per lead from “expensive” to industry-best, while maintaining 1:4–1:5 ROAS.
- Google Ads
- Meta Ads
- Search
- PMax
- Shopping
Five years of disciplined A/B testing.
Five years of disciplined A/B testing on the highest-leverage flows — the quote-request form, the calculator UX, and product pages. Each small win compounded into a 20% lift in overall conversion rate.
Tested on:
- Quote-request form
- Calculator UX
- Product pages
Every lead, captured and nurtured.
Full lifecycle automation built on Zoho — every lead is captured, nurtured, scored, and handed to sales without a human chasing a spreadsheet.
- 01 New lead
- 02 Quote follow-up
- 03 Welcome series
- 04 Re-engagement
- 05 Sales handoff
Running automations
- Quote-request follow-up sequence
- Welcome series for newsletter subscribers
- Abandoned-form re-engagement
- Lead scoring & sales handoff
- Project-status notifications
Tools
- Zoho CRM
- Zoho Campaigns
- Zoho Books
- Zoho Social
Top of the map for every core local search.
Reputation and local SEO management since launch — a strong Google Business Profile, an active Facebook presence with verified recommendations, and top-of-the-map presence for every core local search across RO and RU queries.
MONTACO
Roofing supply · Chișinău
MONTACO
Roofing supply · Chișinău
based on 71 reviews
Top of the local pack for
- acoperisuri chișinău
- acoperiș chișinău
- montaj acoperiș chișinău
- reparație acoperiș chișinău
- țiglă metalică chișinău
- materiale acoperiș chișinău
- șindrilă bituminoasă chișinău
- fațade chișinău
- fațade case chișinău
- materiale fațade chișinău
- jgheaburi chișinău
- sisteme de scurgere chișinău
- roofing chișinău
- roofing moldova
- windows chișinău
- hidroizolație chișinău
- кровля кишинев
- крыша кишинев
- металлочерепица кишинев
- фасад кишинев
Nine years. Ten services. One result.
+3,000% qualified leads
MONTACO · since 2017 · ongoing
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request
Verified on ClutchWe experienced an astounding 3,000% increase in qualified leads after launching the new website and marketing campaigns.
★★★★★ Silvia Savca