The BOX: Food-Delivery Platform & Full-Funnel Marketing
A custom e-commerce ordering platform for The BOX, a Chișinău food-delivery brand — online menu, cart, and live order tracking, wired into their kitchen, CRM, and bank — plus an ongoing, full-funnel marketing program running since 2021.
- Web & App Development
- E-commerce
- Design & Conversion
- SEO
- Google & Meta Ads
- Content & Social
- Conversion Optimization
- Marketing Automation
- CRM Implementation
- Reputation & Local SEO
A custom food-ordering platform.
A custom WordPress + WooCommerce build for a food-delivery brand — menu, product pages with toppings, cart, a three-step checkout, and live order tracking, all easy to manage in-house.
Built mobile-first — where the orders come from.
The menu, cart, checkout, and order tracking all work identically on mobile, where the vast majority of food orders are placed. Designed mobile-first and tested on real devices.
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Cart
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Empty cart
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Live order tracking
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Delivery info
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Account login
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Blog
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Contact
Tech stack
- WordPress
- WooCommerce
- PHP
- MySQL
Designed to get the order placed.
An appetite-led design built around a fast, three-step path from craving to checkout, with toppings, upsells, and live tracking that keep customers coming back.
Key UX decisions
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01
Appetite first
Big, mouth-watering product photography drives the menu.
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02
Three steps to checkout
Cart, contact & pay, tracking — a short, guided order flow.
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03
Built for repeat orders
Accounts, saved details, and live tracking that earn the next order.
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04
Bigger baskets
Topping pickers, combos, and drink upsells placed right where the order is built.
A store wired into the whole operation.
Food delivery only works if the website, the kitchen, the payments, and the follow-up all talk to each other. We integrated every piece into one ordering flow.
Kitchen / POS integration
Orders flow straight into iiko, the restaurant management system, so the kitchen gets them in real time.
Online payments
MICB and MIA POS payment integrations for secure card payments at checkout.
CRM & automation
Kommo CRM tied into the store with full automations across the customer journey.
Integrations
- WooCommerce
- iiko
- Kommo CRM
- MICB
- MIA POS
Top of Google for food delivery.
An SEO program targeting how people search for pizza and food delivery in Chișinău — growing organic into a steady, high-intent source of orders.
Paid ads that drove real orders.
Four years of Google Ads management — from 2021 to 2024 — on high-intent food-delivery searches, feeding ready-to-order traffic straight into the menu and tracking every click through to a placed order.
- Google Ads
- Search
- Meta Ads
Tuned to convert, year after year.
Five years of disciplined A/B testing on the flows that matter most — the menu, the product and topping pickers, and the three-step checkout. Each small win compounded into a 35% lift in conversion rate.
Tested on:
- Menu & product pages
- Topping & combo pickers
- Cart & checkout
- Account sign-up
Every lead, captured and nurtured.
Full lifecycle automation built on Kommo — every order and lead is captured, nurtured, and re-engaged, with a long-running email-marketing program turning first-time buyers into regulars. No order or renewal slips through the cracks.
- 01 New lead / order
- 02 Welcome series
- 03 Order follow-up
- 04 Re-engagement
- 05 Repeat order
Running automations
- Orders & leads captured into one Kommo pipeline
- Welcome series for new customers
- Ongoing email campaigns to the customer base
- Abandoned-cart & re-engagement follow-up
- Offers & new-menu campaigns to past customers
Tools
- Kommo
- Email marketing
- iiko
- WooCommerce
The name people find when they’re hungry.
Reputation and local SEO management — a strong Google Business Profile, an active Facebook presence with hundreds of verified recommendations, and top-of-the-map presence for the food searches that matter in Chișinău.
The BOX
Pizza & food delivery · Chișinău
The BOX
Pizza & food delivery · Chișinău
based on 625 reviews
Top of the local pack for
- pizza chișinău
- livrare pizza chișinău
- comandă pizza chișinău
- pizza la domiciliu chișinău
- livrare mâncare chișinău
- sushi chișinău
- пицца кишинев
- доставка пиццы кишинев
- заказать пиццу кишинев
- доставка еды кишинев
A custom ordering platform, marketed end to end.
+170% revenue, year over year
+113% traffic · 46K+ monthly visits · an ongoing full-funnel partnership since 2021
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request
Verified on ClutchI love that we never feel lost while working with New Light Digital. They took the time to understand our business and offered tailored solutions rather than a one-size-fits-all package.
★★★★★ Andrei Petrea